Identify accessibility opportunities before they become obvious
We build and run an evidence-led system that helps accessibility firms identify likely-fit public sector and quasi-public websites, prioritise outreach, and start conversations earlier — based on observable indicators, not guesswork.
The problem
Most accessibility work starts too late.
In most cases, accessibility firms engage after issues are already visible. By that point, multiple suppliers are aware of the opportunity, the organisation is already in reactive mode, and conversations are harder to shape and win.
At the same time, large numbers of public sector and quasi-public websites show signs of likely accessibility gaps. Those signals are visible — but not structured into usable pipeline. Outreach is often broad, generic, or poorly prioritised.
Why common approaches fail
The problem is not lack of data. It is lack of a system.
Generic scraping
Produces volume, not relevance. Without prioritisation, the list is too broad to convert.
Automated audits without context
Lack credibility in outreach. Accurate data packaged without commercial framing does not start conversations.
Inbound and referrals
Unpredictable and not scalable. Pipeline quality depends on timing you do not control.
The Harbour Way system
An evidence-led opportunity system for accessibility firms.
This system is designed to shift outreach earlier and make it more credible. It does not attempt to prove compliance status. It identifies likely-fit accounts based on observable indicators and structures them into usable, prioritised opportunities.
01
Account identification
We identify public sector and quasi-public websites showing indicators of potential accessibility gaps — based on observable signals, not legal determination.
02
Prioritisation
Accounts are ranked by relevance and signal strength. The strongest indicators go first. No undifferentiated lists.
03
Outreach packaging
Findings are structured into outreach-ready context for each account — specific enough to start a real conversation, clear about what is observed versus confirmed.
04
Structured outreach
We run targeted outbound framed around the specific indicators found. Prioritised by signal strength, not volume.
05
Measurement
Every stage is tracked. You see which account types are responding, what is working, and where the system needs adjustment.
What you get
A structured pipeline input, not a raw list.
- A prioritised set of likely-fit accounts based on observable signals
- Context for why each account is worth contacting
- Structured outreach positioning based on credible indicators
- A repeatable system for identifying and acting on new opportunities
- Ongoing execution — we run the system, you handle the conversations we surface
Who it fits — and who it doesn't
Built for firms ready to run structured outbound.
Good fit
- Accessibility firms wanting to move beyond reactive inbound and referrals
- Firms that already deliver accessibility work but lack consistent pipeline quality
- Teams willing to prioritise fewer, better opportunities over volume
- Businesses that understand the importance of timing and positioning in outreach
Less suitable
- Firms looking for high-volume, low-cost lead lists
- Firms relying purely on automated audits without commercial context
- Teams not prepared to engage in structured outreach
Start identifying better opportunities earlier.
If you want a clearer, more structured way to identify and prioritise accessibility opportunities, we can walk through how this would apply to your market.